In a world where sports is often reduced to business and profit, Laura Rusu has found the perfect way to keep this pastime in perspective: through sport.
Laura Rusu is an out-of-the-box thinker who combined her love of sports with her passion for marketing and technology. As a result, she has created The Gal’s Got Game – a useful toolkit for understanding how the sports industry works and how it can be used to engage your audience on a personal level.
Sport is the best equalizer. From a secretary on minimum wage to a company president, everyone can and should be able to talk about sports. It’s not just about playing or watching, but also about the powerful conversations that come out of it.
The Gal’s Got Game was originally designed for girls aged 13-19 who wanted advice on how to participate in physical activity and stay active, but we’ve seen some younger students join too! We’re introducing this toolkit into our schools in order to provide motivation for kids who might not otherwise find it, and also empower girls who might be struggling with self-confidence.
The Gal’s Got Game is a toolkit for women to speak about sports confidently, in an engaging way. The toolkit includes a game plan, exercises, and stories that are meant to raise the bar on participation in sporting events.
Sports have always been one of the most important parts of people’s lives, providing a common ground of shared experiences as well as great physical and mental challenges. **Women have not always been very good at participating and speaking about this part of our lives though, because we typically don’t get an equal amount of support from our parents or guardians when choosing to participate in sports professionally. There is also an absence of visible role models for women who participate in sports.*
This is where The Gal’s Got Game comes into play!*
The Gal’s Got Game was created as a way for women to overcome these challenges by providing them with easy-to-follow tools that help them feel confident and empowered about participating
It was not a usual Sunday morning for me. I was sitting on my couch, watching the San Antonio Spurs game when my phone buzzed with an incoming text from a new number. I thought it might be my husband coming home from work so I quickly opened the message. It was from one of my friends inviting me to watch the game with them and as it turns out, they were at my house watching it too!
I know this scenario doesn’t happen every day and not everyone gets to experience this type of event in their life but for others who may have otherwise felt isolated in their sports fandom, the feeling is worth it.
This story is by Danielle Chen, a copywriter at The Gal’s Got Game, who shares her experience as well as a few tips on wearing your favorite team’s gear while you’re out and about – no matter what your occupation!
Sport is a unifier. It is something that can be common ground for people from different backgrounds and with different levels of interest. When talking about sports, it’s good to remember that there’s no such thing as too much knowledge.
6 Tips for Talk about Sports, From a Secretary to a Company President
1) Stick to the Facts, Don’t Make it Personal
2) Respect your Hosts and Listeners
3) Share what you’re interested in
4) Feel Free to Ask Questions! 5) Watch Your Language, Even if you’re in the Comfort Zone – If you feel uncomfortable at all remember that it might be your host or listener who doesn’t feel comfortable talking about the topic. 6) Don’t ‘worship’ any one sport over another – At the end of the day we all have our favorites but let’s not forget that others have their own favorites too!
Sports are one of the best equalizers in society. From taking a secretary from her drab office life to a company president, everyone can be able to talk about sports.
We live in an increasingly globalized society where we can all find people with different backgrounds and experiences.
And that means that it should not be a surprise if some sports are more popular than others. What is surprising, however, is the surge of interest in women’s sport over the years – especially after #MeToo movement and the Women’s World Cup victory last year.
The Gal’s Got Game toolkit gives you everything you need to generate content around your sport or team – including stats, news highlights, players biographies and kit profiles.